Privacy Policy
Last updated: 15 June 2026
This Privacy Policy applies to all services of Fiora Lane, reachable via:
We respect the privacy of our customers and treat the personal information you provide to us confidentially and in accordance with applicable data protection laws, including the UK GDPR and, where applicable, the General Data Protection Regulation (GDPR).
1. What Data We Collect
We collect personal data that you provide to us when placing an order, creating an account, or contacting our customer service, including:
- Full name
- Address and billing details
- Email address
- Telephone number
- Payment details, processed through our payment providers and not stored on our servers
- IP address and device/browser data
- Order and transaction history
- Data about your activities and behaviour on our website, through cookies
2. Purposes of Processing
We process your personal data for the following purposes:
- Processing, shipping, and invoicing your orders
- Providing customer service and support
- Sending order updates, tracking information, and relevant information
- Improving our services, website, and product range
- Preventing and detecting fraud and misuse
- Sending marketing, only when you have given consent for this
3. Legal Bases
We process your data based on the performance of the agreement, namely your order, your consent, for example marketing, a legal obligation, such as tax administration, and our legitimate interest, such as fraud prevention and improving our services.
4. Sharing Data with Third Parties
Your data is only shared with third parties insofar as this is necessary for our services, including:
- Our payment providers for credit card payments, Apple Pay, Shop Pay, and Google Pay
- Our shipping and delivery partners involved in delivering your order
- Our supplier(s) for the purpose of processing and shipping your order
- Providers of analytics and marketing services, where applicable and taking your cookie preferences into account
Where required, processing agreements have been concluded with these parties. We never sell your data to third parties.
Because part of our shipping takes place directly from a supplier outside the UK and EEA, in China, an international transfer may take place. In such cases, we observe appropriate safeguards.
5. Retention Period
We do not keep your data longer than necessary for the purposes for which it was collected, or for as long as legally required, such as a tax retention obligation for administration of 7 years.
6. Cookies
Our website uses cookies to improve functionality, analyse visitor behaviour, and support marketing.
Please see our separate Cookie Policy for more information.
You can always adjust your preferences through the cookie banner or your browser settings.
7. Security
We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access.
All payments are made through a secure SSL connection.
8. Your Rights
You have the right to access, correct, delete, or restrict your personal data.
You can also object to the processing, withdraw your consent, and submit a request for data portability.
To do so, please contact us via:
You also have the right to lodge a complaint with the relevant data protection supervisory authority. For customers in the United Kingdom, this may be the Information Commissioner’s Office (ICO).
9. Contact
Fiora Lane
Email: hello@fioralane.uk